European Wax Center was founded by siblings David Coba and Josh Coba in 2004 and is now recognized, by many, as the leader in the waxing services category. The Cobas believe luxurious waxing is for anyone who wants to reveal beautiful skin. EWC enables everyone to feel pampered, gorgeous and sexy. Guests walk in and strut out.
EWC plans to bring 20 plus locations to Michigan. “We chose Canton as our first location because the opportunity was in an amazing spot right off of Ford Road, located in front of Ikea,” explains Marci Karp, Regional Development Manager. “We are located in the Willow Creek Shopping Center where many women stop to do their shopping. Canton is a beautiful community and we are pleased to be a part of it with our flagship Center.”
Since the Canton opening in late September, EWC has started building their next center in West Bloomfield. In addition to the new center, they have brought on two franchisees to their team.
When the center first opened in Canton, they held a Preview Week where guests were invited for free waxing so the waxers could perfect their craft using EWC’s unique wax. They were able to choose any of the services for free!
Their belief in their services is so strong that they treat all first-time guests to a complimentary wax. Women can choose to do the eyebrow, underarm or bikini line and men can choose the eyebrow, nose or ear. The 4 step process, including the Comfort Wax made exclusively for European Wax Center provides a virtually pain-free experience for guests. Comfort Wax is a hard, strip-less, alcohol free wax that doesn’t adhere to the skin. Guests can enjoy a comfortable, professional environment while receiving their wax services by state licensed EWC estheticians.