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| | What are those banners for on Ford Road? | | | |
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In 2009, the Canton Township Downtown Development Authority (DDA)
installed colored way-finding banners on the decorative street lamps
that are part of Ford Road's streetscape.
"The banners are
color-coded by blocks and numbered so that finding your favorite shops
and restaurants is easier than ever!" said Kathleen Salla, DDA
Director.
Salla is pleased with this new tool that will make
it easier to navigate Ford Road, and easier to give directions using the color blocks and banners as reference points.
"We've had
good feedback from merchants who can now tell people who call looking
for directions that they are located on the north side of Ford Road in
the Purple Block #2. Just look for the purple banners. I think it has
been a big help to folks," Salla said.
The color-coded banners
are complemented with black banners bearing the ShopCanton logo and the
words "Canton's Ford Road" highlighting the entryways into the
district.
"We really want to celebrate Ford Road's special
role in this area as a shopping and entertainment corridor. We have
everything you need here, from movies to Mexican food to manicures, and
of course, IKEA!" Salla said.
The banners are part of a
comprehensive infrastructure and marketing plan designed to create a
vibrant atmosphere in the Ford Road corridor.
The original
Ford Road streetscape was installed between Morton Taylor and Sheldon
Roads in 1994. Later the Downtown Master Plan called for an expansion
of the streetscape along the entire three miles of the district to include
decorative street lighting, turn lanes, mast arm signals at major
intersections, safety and function wherever possible, to enhance the
aesthetics and improve commercial vitality.
"We now have a continuous streetscape along the entire three mile corridor," Salla said.
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